Ai will upend the advertising industry in 2025 &

production costs could be slashed by up to 50%

David Jones

CEO of The Brandtech Group

→  Audience fragmenting then Ai emerges

→  VFX market splits & production is squeezed

→  High end contracts and gen Ai explodes

TURNAROUNDS ARE

TIGHT

● Go low & get burned by hype & over promise

● Go high & get burned by un-necessary costs

→   Deliver creative iterations with systems & checklists

→  Get road tested reliability with 240 jobs delivered

→  Work freely knowing one mishap won’t blow budget

TESTIMONIALS

His work is outstanding & his enthusiasm is infectious

Aleks Ugarow Co founder Ark Studios

Everything you want from a Flame op & a great eye for detail

Roman Lukyanov Producer Glassworks

Grant has a solution’s driven approach and an appetite to go deep

Andreas Williamson Producer Netflix

  • I started as a runner at Clear. I went from runner to Flame op, worked night shifts, then went full time at Condor. I freelanced at Rushes & MPC then headed up the small Flame department at Sapient Publicis, where I settled. Married → house → kids → dog→ The End.

    Not quite. 10 years later, I started GVFX. I was one of the first Flame ops to go solo after it was set free from its hardware. I’ve been fully remote since long before Covid, building and tuning my set up.

    I spent 2 years as a partner at Ark Studios → all Flame work went through GVFX & the studio kept building throughout.

WORK HISTORY

  • I grew up in Glasgow. I have spent my career in creative roles. Post-uni, music obsessed, I signed with Alan McGee who is famous for Creation Records, and for signing Oasis at the height of Britpop. Then there was several riotous years on the music scene. I was making videos for the band when I set my heart on Flame Op London. Fwd 20 years → here we are.

    I am qualified to masters level [BSc Architecture, MSc Electronic Imaging] but I prefer hands on. I love that the TV industry asks ‘Can you do it?’ → no qualification required. Just get it done, that’s the buzz of making stuff. Contrasts nicely with down time, when I love to take everything to bits→ see how it works & then use it on the next production.

BACKGROUND

WORKFLOWS

  • Creatively Ai is exciting and everyone wants to see what they can do. Use gen Ai wherever you can. Follow guidelines that protect you from over-promise. Deliver the complete ad ready for broadcast. Read More →

  • If creative fails at broadcast, get it approved fast by changing only a few key assets. Break circular stall patterns with logical systems & iterate your way to better looking shots. Read More →

  • Inspiration isn’t doing the same thing on repeat. Cast off the rod you made for your back & raid the instruction manual with Ai for creative ideas. Read More →

READY TO GET STARTED?

Check my availability or send links containing your reference material for quotes. Use the form for priority filtering & email for general enquiries. Typically responds same day.

£600/day rate + VAT

general enquiries → grant@gvfx.tv

Everything included • Remote studio setup • Flame-centric workflow • full spec M1 Apple Silicon • Apple Studio Display • Multi app licences: Nuke, Adobe Creative Suite, Boris FX, Neat, Trapcode • FX assets library • GenAI, ComfyUI • FrameIO • Professional infrastructure: TVLogic LUM313G Reference Monitor • Nobe Omni Scopes • Power PC Lenovo P620 4TB SSD Nvidia A6000 GPU • Dell UltraSharp HDR Monitor • 60TB NAS shared storage SSD cache 10Ge • Blackmagic Ultrastudio 4k • Quantum LTO8 drive • 3Gbps fibre connection + back up

GVFX Client Guarantee

Quality Commitment Work that doesn't meet agreed specifications will be revised at no additional charge.

Flexible Termination You may end the project early and pay only for completed work that meets professional standards. No cancellation fees apply.

Project Portability In the event of termination you'll receive a complete project archive ready for handover to another facility. There may be an. archive preparation fee in the region of £200 + media costs. Eg £60 per LTO 8 Tape, inc VAT. Media costs are not marked up.

Communication Updates Regular progress updates and early flags throughout

Unplanned Absence: Time made up or credited to your bill

GVFX Terms & Conditions

Day Rate: £600 + VAT based on 9 hour day  Minimum booking: One day per job Hourly Rate: £70 + VAT (after minimum day). Please group requests in blocks of 3 hours minimum. Payment Terms: 30 days Core Hours: 9am-6pm fully responsive, Out of hours response times vary & occasionally not possible. Overtime: 2x rate weekdays after 6pm. 1.5x rate weekends [with notice]  or 2x rate weekend [less than 2 days notice] Unplanned Absence: Time will be made up or credited to your bill Emergency changes: Short notice availability is not always available  and subject to circumstance. Archive File Storage: Your projects will be cleared shortly after sign-off to optimise disk space. Archive Fees: available on request.