Ai will upend the advertising industry in 2025 &
production costs could be slashed by up to 50%
David Jones
CEO of The Brandtech Group
→ Audience fragmenting to Youtube then Ai emerges
→ VFX industry splits and production workflows reset
→ High end market contracts and gen Ai explodes
TURNAROUNDS ARE
TIGHT
→ Go low end and get burned by low skill & hype
→ Go low end and get burned by hype & over promise
→ Go high end and pay for things you don’t need
→ Go high end and get burned by un-necessary costs
→ Deliver creative iterations with systems & checklists
→ Get road tested reliability with 240 jobs delivered
→ Work freely knowing one mishap won’t blow budget
TESTIMONIALS
His work is outstanding & his enthusiasm is infectious
Aleks Ugarow Co founder Ark Studios
Everything you want from a Flame op & a great eye for detail
Roman Lukyanov Producer Glassworks
Grant has a solution’s driven approach and an appetite to go deep
Andreas Williamson Producer Netflix
WORK HISTORY
I arrived in London in 2001
I started as a runner at Clear. I went from runner to Flame op, worked night shifts, then went full time at Condor. I freelanced at Rushes & MPC then headed up the small Flame department at Sapient Publicis, where I settled. Married → house → kids → dog→ The End.
Not quite.
10 years later, I started GVFX. I was one of the first Flame ops to go solo after it was set free from its hardware. I’ve been fully remote since long before Covid, building and tuning my set up.
I spent 2 years as a partner at Ark Studios → all Flame work went through GVFX & the studio kept building throughout.
BACKGROUND
How I went from Britpop to Flame
I grew up in Glasgow. I have spent my career in creative roles. Post-uni, music obsessed, I signed with Alan McGee who is famous for Creation Records, and for signing Oasis at the height of Britpop. Then there was several riotous years on the music scene. I was making videos for the band when I set my heart on Flame Op London. Fwd 20 years → here we are.
I did a masters degree [BSc Architecture, MSc Electronic Imaging] but I prefer hands on. I love that the TV industry asks ‘Can you do it?’ → no qualification required. Just get it done, that’s the buzz of making stuff. Contrasts nicely with down time, when I love to take everything to bits→ see how it works & then use it on the next production.
WORKFLOWS
Ai strategy that won’t spoil the fun
Creatively Ai is exciting and everyone wants to see what they can do. Use gen Ai wherever you can. Follow guidelines that protect you from over-promise. Deliver the complete ad ready for broadcast. Read More →
Deliver the client pass you promised with systems & iterations
If creative fails at broadcast, get it approved fast by changing only a few key assets. Break circular stall patterns with logical systems & iterate your way to better looking shots. Read More →
Get better looking Flame shots when you're not at your desk
Inspiration isn’t doing the same thing on repeat. Cast off the rod you made for your back & raid the instruction manual with Ai for creative ideas. Read More →
READY?
£600 per day + VAT
Check my availability or send links containing your reference material for quotes. Use the form for priority filtering & email for general enquiries. Typically responds same day.
general enquiries → grant@gvfx.tv
INCLUDED
Remote studio setup • Flame-centric workflow • full spec M1 Apple Mac • Apple Studio Display • Multi app licences: Nuke, Adobe Creative Suite, Boris FX, Neat, Trapcode • FX assets library • GenAi Mid Journey & Firefly • FrameIO • Reference Monitor TVLogic LUM313G • Nobe Omni Scopes • Power PC Lenovo P620 4TB SSD Nvidia A6000 GPU • Dell UltraSharp HDR Monitor • 60TB NAS shared storage SSD cache 10Ge • Video out Blackmagic Ultrastudio 4k • LTO Quantum LTO8 drive • internet 3Gbps fibre connection + back up
GUARENTEE
Quality Commitment Work that doesn't meet agreed specifications will be revised at no additional charge.
Flexible Termination You may end the project early and pay only for completed work that meets professional standards. No cancellation fees apply.
Project Portability In the event of termination you'll receive a complete project archive ready for handover to another facility. There may be an. archive preparation fee in the region of £200 + media costs. Eg £60 per LTO 8 Tape, inc VAT. Media costs are not marked up.
Communication Updates Regular progress updates and early flags throughout
Unplanned Absence Time made up or credited to your bill
TERMS
Day Rate: £600 + VAT based on 9 hour day Minimum booking: One day per job Hourly Rate: £70 + VAT (after minimum day). Please group requests in blocks of 3 hours minimum. Payment Terms: 30 days Core Hours: 9am-6pm fully responsive, Out of hours response times vary & occasionally not possible. Overtime: 2x rate weekdays after 6pm. 1.5x rate weekends [with notice] or 2x rate weekend [less than 2 days notice] Unplanned Absence: Time will be made up or credited to your bill Emergency changes: Short notice availability is not always available and subject to circumstance. Archive File Storage: Your projects will be cleared shortly after sign-off to optimise disk space. Archive Fees: available on request.